*Spec Work
Fender - Play After 5
Musicians didn’t dream of a 9 to 5. They wanted to be rockstars.
Those posters on your bedroom wall? They sure as hell weren’t pictures of desk jobs. We made our point with OOH classic rock concert posters.
We put a Fender spin on Chat Roulette, creating an afterwork stage for those who ride the pine but still rip a solo. The rules are simple: No neckties. No pantsuits. No HR. Unless you work in HR. Flick the pick to jam with others around the world. Not your vibe? Don’t give your two weeks—hit shuffle. Grooving? Save their profile and circle back later.
Finally, a Job You’re Qualified For
We generated feedback by posting job listings for famous bands on LinkedIn. Each ad lead to the Play After 5 landing page.
Every Act Needs an Opener.
We kicked off the campaign with outdoor public jam sessions.
Oh. Yeah. There was a manifesto.
CW: Ben Whipple
AD: Juli Rocha, Brandon Karabanov